Smallville Sets US Ratings Records

By John Freeman on November 4, 2002

ICV2.com reports (29/10/02) that Warner Bros. has announced that Smallville is setting new ratings records in its target demographic groups. Two weeks ago, the show delivered 8.9 million viewers and the highest ratings ever for The WB in adults 18-34. It also set all-time series and time period records with women 18-34, adults 18-49, and teens.

Last Tuesday, Smallville beat the World Series in adults 18-34.

These ratings can be translated into sales in pop culture stores. The official Smallville Website has unveiled the “Wall of Weird,” which chronicles Smallville events through the eyes of the editor of the Smallville High Torch. To access the “Wall…,” fans need clues from Smallville: The Comic, available now.

In addition to the comic, action figures, and PVCs from DC and DC Direct, respectively, another merchandising opportunity will present itself when Inkworks releases its Smallville Trading Cards on 13th November 2002. They’ll include autograph cards from six Smallville stars.

Inkworks is also producing binders and will be releasing a limited number of uncut sheets.

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John Freeman

John is the founder of downthetubes, launched in 1998. He is a comics and magazine editor, writer, and Press Officer for the Lakes International Comic Art Festival. He also runs Crucible Comic Press.

Working in British comics publishing since the 1980s, his credits include editor of titles such as Doctor Who Magazine and Overkill for Marvel UK, Babylon 5 Magazine, Star Trek Magazine, and its successor, Star Trek Explorer, and more. He also edited the comics anthology STRIP Magazine and edited several audio comics for ROK Comics; and has edited several comic collections and graphic novels, including volumes of “Charley’s War” and “Dan Dare”, and Hancock: The Lad Himself, by Stephen Walsh and Keith Page.

He’s the writer of comics such as Pilgrim: Secrets and Lies for B7 Comics; “Crucible”, a creator-owned project with 2000AD artist Smuzz; and “Death Duty” and “Skow Dogs”, with Dave Hailwood.