Target Darts, the world’s leading darts manufacturer and technology brand, has joined forces with Marvel to launch an all-new licensed collection inspired by some of the biggest superheroes in popular culture, bringing together the star power of Hollywood and the drama of the oche in one blockbuster range.
Launching as excitement builds for Marvel’s highly anticipated Avengers: Doomsday, arriving UK cinemas on 16th December 2026, and darts fans look ahead to the sport’s biggest stage at the World Championship beginning on 11th December, the collection unites two global entertainment universes through a range of premium darts products inspired by Spider-Man, Hulk, Iron Man, Captain America, Thor and Black Widow.
The launch follows the huge success of Target Darts’ first collaboration with Disney, the acclaimed Star Wars collection. Building on that momentum, the new Marvel range combines Target’s industry-leading innovation with fan-favourite superheroes, transforming legendary characters into premium products designed for players, collectors and Marvel fans alike.
You can check out the full Marvel range here on the Target Darts official site
James Butcher, Chief Creative Officer, at Target Darts said, “With excitement building for both Avengers: Doomsday and the World Championship, it felt like the perfect moment to line up the heroes of Hollywood against the stars of the oche. From Spider-Man and Iron Man to Hulk and Captain America, this collection celebrates some of the biggest names in entertainment through products that combine premium Target design and Marvel storytelling. It’s bold, it’s fun and it’s a collection we’re incredibly proud of.”
Headlining the collection is the Spider-Man Dartboard & Surround (£149.95). Featuring a striking Spider-Man-inspired design and a themed surround showcasing landmarks including Avengers Tower, Oscorp industries, The Daily Bugle and the Sanctum Sanctorum, the set brings the world of Marvel directly into players’ homes.
Also included in the range is the Marvel 100 piece playing set (£34.95), an all-in-one starter pack featuring Iron Man, Captain America, Thor, Hulk and Black Widow. Designed as the perfect entry point into the sport, the set includes everything needed to start playing straight out of the box, with six full-colour Marvel flight designs, three brass darts and a host of accessories.
Alongside the starter set and dartboard, the collection features a range of premium tungsten darts inspired by Spider-Man, Iron Man and Hulk, combining character-led aesthetics with the same performance-focused engineering trusted by some of the biggest stars in world darts.
Completing the line-up is a selection of Marvel-themed accessories, including K-Flex integrated flight and shaft systems and premium player cases, allowing fans to personalise every aspect of their setup.
The Marvel collection, which, in addition to online sales through their official site, will also be on sale in and in store at Curry’s, Very and Argos, arrives as Target Darts says it continues to push the boundaries of the sport through product innovation and new ways for fans to engage with the game.
Building on the launch of its connected dartboard system, OMNI, the brand is bringing together technology, entertainment and performance to introduce darts to new audiences around the world.
• You can check out the full Marvel range here on the Target Darts official site
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John is the founder of downthetubes, launched in 1998. He is a comics and magazine editor, writer, and Press Officer for the Lakes International Comic Art Festival. He also runs Crucible Comic Press.
Working in British comics publishing since the 1980s, his credits include editor of titles such as Doctor Who Magazine and Overkill for Marvel UK, Babylon 5 Magazine, Star Trek Magazine, and its successor, Star Trek Explorer, and more. He also edited the comics anthology STRIP Magazine and edited several audio comics for ROK Comics; and has edited several comic collections and graphic novels, including volumes of “Charley’s War” and “Dan Dare”, and Hancock: The Lad Himself, by Stephen Walsh and Keith Page.
He’s the writer of comics such as Pilgrim: Secrets and Lies for B7 Comics; “Crucible”, a creator-owned project with 2000AD artist Smuzz; and “Death Duty” and “Skow Dogs”, with Dave Hailwood.
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