Move over, Money Supermarket – Mattel and Netflix have announced the return of He-Man and the Masters of the Universe in a new, original CG animated adventure series that will reimagine the popular toy franchise with a fresh take on its fantasy heroes.
News of this new series comes as Mattel are busy with a new Masters of the Universe feature film starring Noah Centineo, due for release in March 2021, and a reimagining of the 1980s toy line that will go on sale in autumn 2020.
A new comic is also in the works, to be published by US publisher DC Comics, who have a long standing and successful history producing He-Man titles. The latest incarnation, He-Man And The Masters Of The Multiverse, launched last month, written by Tim Seeley with art by Dan Fraga. A collection is due for release in July 2020.
The new animated series is set on the planet of Eternia, as a young lost prince discovers the powers of Grayskull and transforms into He-Man, Master of the Universe. The classic battle between He-Man and evil Skeletor rages to new heights as both hero and villain forge new and mighty teams.
A new generation of heroes fighting for the fate of us all. In the end, who will become Master of the Universe?
The CG animation project will be a brand companion for Netflix’s previously announced Mattel partnership on the 2D anime series, Masters of the Universe: Revelation from the Hollywood filmmaker Kevin Smith.
Release dates for both series have yet to be announced, but Netflix has already screened four seasons of She-Ra: Princess of Power, which, so far, hasn’t featured He-Man.
The new He-Man series is being produced by Mattel Television with Adam Bonnett (Descendants), Christopher Keenan (Justice League, Batman Beyond), and Rob David (Masters of the Universe: Revelation, Teenage Mutant Ninja Turtles) serving as executive producers.
Emmy-winning producer and designer Jeff Matsuda (The Batman, TMNT) and Susan Corbin (Voltron) will also produce. Bryan Q Miller (Arrow, Smallville, Sleepy Hollow) will serve as story editor on the series. Animation services are being provided by House of Cool and CGCG (Trollhunters).
Fred Soulie, Mattel’s senior vice president of content distribution and business development, said the series will strive for a contemporary appeal that satisfies longtime fans.
“Masters of the Universe is one of the most iconic global franchises of all time, with a 30 year history and a passionate fan base,” he commented.
“The entire team at Mattel is excited to introduce the world of He-Man to a new generation and, together with the talented team at Netflix, to reimagine the classic characters in a way that appeals to kids and families today, while also resonating with the fans who grew up with them.”
Lee Leslie delves into He-man’s past comics history
Born Licensing secured the rights for Moneysupermarket to license the characters from Masters of the Universe. They managed liaison with rights holder Mattel, working through the license negotiation, creative and brand assurance processes. “We had an absolutely epic time working on this one!” they say.
• Masters of the Universe items on AmazonUK (Affiliate Link)