Wentworth Wooden Puzzles has just launched “Art That Slays“, a new range of jigsaws featuring eye-catching illustrations by artists such as Paul Bond, Uijung Kim, Tom Podmore and Kirsten Ulve and photographers such as Delene Lambert. The aim of the range is to both retain a fast-growing fan base of younger dissectologists discovering the hobby during the Coronavirus Pandemic – and reach many more younger puzzlers, too.
It’s impossible to have missed the rise in popularity of the humble jigsaw puzzle over lockdown this year. From a soothing activity for mindfulness and wellbeing, to a boredom buster and brain trainer, long-time lovers of this analogue pastime were more than happy to share the benefits that jigsaw puzzles had to offer.
Quickly being named as a sanity saver and new household essential, it was no wonder that more and more people were trying puzzles for the first time. But while it’s understandable that the increased interest in jigsaw puzzles caused a large uplift in new customers to their site, Wentworth Wooden Puzzles also noticed an interesting trend – an ever-growing percentage of their customers were from a younger demographic.
The 25 – 34 year olds topped the age group for most number of new visitors from February to May 2020, while the 18-24 year old age group was the fastest growing in the same time frame, with nearly four times as many new visitors when compared to the previous three months.
“It’s clear that puzzles are here to stay,” says Sarah Watson, Managing Director of Wentworth Wooden Puzzles, “so we wanted to ensure that we catered for the diverse variety of people that have taken up puzzling, especially during lockdown.
“As well as refreshing our brand identity and packaging, we’ve launched an exciting new collection of contemporary designs to appeal to the ever-growing number of younger dissectologists.
“We have also moved box production back to the UK and dropped shrink wrap from our packaging, as part of a move towards minimising our impact on the planet.”
Wentworth Puzzles have also launched a fresh, eye-catching “Art That Slays” collection, pulling puzzles into the 21st century with a modern and exciting range of contemporary puzzles aimed at a new generation of puzzlers.
Working with a wide variety of exciting artists and photographers, the collection features the very best of quirky and modern art, from curious creatures to breath-taking photographs and amazing locations from our own world to pure fantasy – a collection as diverse as the puzzlers who complete them.
All of Wentworth’s puzzles are made using wood from forests that are sustainably managed, and its boxes are made from recycled materials.
No plastic is used in the packaging process and Wentworth is doing all they can to minimise the energy they use and recycle the waste they create.
Most importantly, the puzzles are made to last. So, there’s every chance many more young dissectologists may discover these puzzles lurking in their parents or grandparents homes, well into the future!
• The Art That Slays collection consists of 25 brand new puzzles, which are all available in a 250 piece and 500 pieces, prices start from £29.95 and can be purchased online here from www.wentworthpuzzles.com.