Ladybird Books – whose artists in the past included Dan Dare creator Frank Hampson and fellow Eagle artists Martin Aitchison and Frank Humphris along with TV21 artist Ron Embleton – will celebrate its 100th anniversary in 2015. To coincide with the centenary, the Penguin Licensing and Consumer Products team has announced it is developing a new three year licensing and consumer products programme that will launch to coincide with the anniversary.
The programme includes new Vintage Ladybird branded products in Autumn/Winter 2014, along with a range of dated and un-dated stationery products from Portico and calendars, as well as a range of retro wooden postcards from The Wooden Postcard Company.
Penguin are also seeking licensees in games and puzzles, gifting, arts and crafts, retro food and beverages and home wares.
The centenary will be marked by the publication of two new books, Ladybird A Cover Story and Ladybird by Design, and London’s University of the Arts will also host a major exhibition of Ladybird design.
“Ladybird is a part of the fabric of British life and is recognised and loved the world over,” said Susan Bolsover, head of licensing and consumer products, Penguin UK.
“The centenary gives us an opportunity to engage with consumers of all ages and celebrate this iconic brand. We’re continuing to lay the groundwork ahead of a really exciting year and are working with a whole host of licensees, retailers and promotional partners on a range of products inspired by this anniversary.”undwork ahead of a really exciting year and are working with a whole host of licensees, retailers and promotional partners on a range of products.”
• Buy Ladybird Book Prints: www.ladybirdprints.com
(Unfortunately, you can’t search by artist on this site, but you can use search terms in your regular search engine such as “Frank Hampson site:http://www.ladybirdprints.com” to find all the art credited to Hampson on the site, and similarly for “Frank Humphris“, “R. Embleton“)
• Ladybird Books Official Site: www.ladybird.co.uk
• Vintage Ladybird Books: www.vintageladybird.com
• Penguin Licensing: www.penguinlicensing.com
Ladybird Books © Ladybird Books Ltd.