Regular downthetubes readers will recall how we reported that Digital Giving, an organisation which develops engaging and innovative projects for the benefit of national and international causes, launched a unique way of raising funds through a free mobile and web app last month.
T-Shirt Booth is a terrific idea that enables users to purchase personalised T-shirts featuring their favourite children’s characters – while raising money for good causes.
The charity is working with licensors to acquire permission to use a huge range of children’s characters from companies such as DC Thomson and Cartoon Network – and has secured deals to feature images from Adventure Time, The Beano, Ben 10, Moshi Monsters, Paddington Bear and Rastamouse to name but a few, along with other brands such as the table football game, Subbuteo.
Now, DC Thomson has announced that Dennis the Menace and Gnasher will join T-Shirt Booth in order to help raise support for the Yellowball Foundation, which aids underprivileged children across the UK engage with activity sessions.
Dennis the Menace and Gnasher join a growing cast of T-Shirt Booth characters, including Bananaman, ITV Text Santa, Dinosaurs and many more.
After you have downloaded the app to your phone or tablet, simply follow the steps to create your own t-shirt with the chosen character, the logo of the affiliated charity, the customer’s photo and your chosen message.
“At The Beano we are really pleased to be partnering with Yellowball Foundation on this initiative,” says The Beano‘s editor-in-chief, Mike Stirling.
“Dennis and Gnasher have assured me that they have not been menacing behind the scenes at T-Shirt Booth, although if you believe that, you will believe anything.”
“We’re very excited about the T-Shirt Booth partnership with The Beano,” says Dean Horridge, founder and CEO of Yellowball Foundation, which guarantees healthy and active opportunities for disadvantaged children through a sustained series of physical and socially rewarding activities.
“This partnership will give many underprivileged children and young people the opportunity to take part in activity sessions across the UK with the objective of creating positive life changes.
“These sessions will educate children and young people on the benefits of healthy lifestyle while increasing their self esteem and self confidence. Money raised will be matched funded by my company Fit For Sport.”
Other cartoon characters, supporting a range of charities via the app, include Oor Wullie (in aid of The KiltWalk), Ben 10, LazyTown, Adventure Time (for Plan) and Thelwell Ponies (for Riding for the Disabled Association).
• Digital Giving web site: www.digital-giving.com