Based on the Indian epic myths of the Mahabharata, 18 Days follows the course of the climactic war that ends the era of supergods and begins the age of man. It is the prototype for every war ever fought, wherein the biggest armies ever conceived face one another across the ultimate battlefield to decide the fate of the future.
The series will launch on 5th August 2013 as part of YouTube’s global Geek Week event. It will be released in English, Hindi and Tamil and feature weekly episodes throughout the year for exclusive distribution on the Graphic India YouTube Channel.
“[It’s] a genre mash of superhero action and mythology grounded in the all-too-human passions of its warriors, villains and monsters, 18 Days will rewrite the rules of epic fantasy,” Grant Morrison said in a statement.
“I’m very excited to be working with Graphic India and YouTube for the launch of my first-ever web series. 18 Days updates and retells the timeless stories of the Mahabharata for a new audience on a whole new platform.”
“18 Days takes one of the most enduring stories of the east, the Mahabharata, which is known by over a billion people, and places it in the capable hands of Grant Morrison, one of the greatest storytellers of the West,” said Graphic India, co-founder and CEO, Sharad Devarajan. “There is no greater platform than YouTube to enable this story to engage with audiences around the world.”
CA Media, the Asian investment arm of The Chernin Group, acquired a large minority stake in Graphic India back in January, a comic book and animation company focused on creating mythological and superhero characters, comics and stories for the Indian youth market, published across mobile and online platforms.
Launched in 2012 by media entrepreneurs Sharad Devarajan, Gotham Chopra and Suresh Seetharaman as a subsidiary of US comic book company Liquid Comics, Graphic India is jointly owned by Liquid Comics and CA Media. Liquid Comics contributes one of the world’s largest and highest-quality comic book libraries based on Indian characters to Graphic India, which in turn provides industry expertise with the aim of creating iconic franchises for Graphic’s characters through multiple media “within the Indian entertainment ecosystem”.
The company’s aim is to make Graphic India a new creative voice to the Indian youth marketplace, one of the largest and fastest growing demographics in the world, with more than 500 million consumers under the age of 25 and with more than 850 million mobile phone users in the country.
Through animated shorts, digital comics, and associated media content, Graphic India is launching mythological and superhero characters and storylines that India’s youth audience can celebrate with pride.
• More info: www.graphicindia.com/portfolio/18-days