Merry Christmas: 3 Days To Go

Just when you though that there couldn’t possibly be any Christmas covers that Lew hadn’t used in his mammoth, and excellent, coverage of Christmas comics over on Blimey, let us bring you just a few more in this countdown to Christmas (and Doctor Who and Wallace and Gromit).

With three days to go, a big step back in time to Christmas 1936. The Gem was one of the story papers published by Amalgamated Press that pre-date the more modern style of picture strip comics that we are more used to. While its cover image does not appear to tie-in to Christmas, its logo has the inevitable snow and it even goes as far as adding holly into the top corners.

The Hidden Hand was a 19 page text story of Tom Merry and the schoolboys of St Jim’s which did take place during the school’s Christmas holidays – “Thrill follows thrill throughout this gripping Xmas yarn of Tom Merry & Co on holiday”.

The most interesting advert inside is for the batch of AP annuals with 1937 cover dates complete with its schoolboy in double breasted jacket, tie and slicked down hair. “Packed with stories of thrilling adventures, this Annual is splendid value. Its hundred and ninety pages of specially selected fiction provide many hours of wholesome entertainment for the healthy boy of today.”

Well it was a different millennium.

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