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Plants vs. Zombies promotion on way from Forbidden Planet

By John Freeman on October 10, 2013

Titan Magazines’ Plants vs Zombies, released last month.

Plants vs. Zombies seems to be taking over the world, with retail chain Forbidden Planet signing on for an in-store programme while clothing firm Cooneen is developing a nightwear range.

Titan Magazines – part of the Titan Entertainment Group which also owns Forbidden Planet – launched a Plants vs. Zombies magazine last month.

The deal with Forbidden Planet will see the specialist store stock Plants vs. Zombies products with support from window displays, in-store signage, competitions and social media. Cooneen will create a nightwear and underwear range based on the game property.
EA’s Plants vs. Zombies game has been downloaded over 140 million times, and Plants vs. Zombies 2 has been downloaded 25 million times since launching last month, making it the most successful mobile game launch in EA’s history.

“We are delighted to have brought these two great partners on board for Plants vs. Zombies,” says Bulldog MD Rob Corney.

“With the sequel hammering home the dominance of this entertainment brand across digital channels, there has never been a better time to be involved with the Plants vs. Zombies world and we will be making more announcements soon.”

Cooneen and Forbidden Planet are the latest in a list of Plants vs. Zombies partners that includes plush and toys from Jazwares, Penguin for a publishing range, Titan’s magazine, Magic Box for sticker books and Character World for homewares.

Elsewhere, A4T is creating Plants vs. Zombies digital peripherals, GB has signed on for posters and Bioworld is creating apparel and fashion accessories.

John Freeman

The founder of downthetubes, which he established in 1998. John works as a comics and magazine editor, writer, and on promotional work for the Lakes International Comic Art Festival. He is currently editor of Star Trek Explorer, published by Titan – his third tour of duty on the title originally titled Star Trek Magazine.

Working in British comics publishing since the 1980s, his credits include editor of titles such as Doctor Who Magazine, Babylon 5 Magazine, and more. He also edited the comics anthology STRIP Magazine and edited several audio comics for ROK Comics. He has also edited several comic collections, including volumes of “Charley’s War” and “Dan Dare”.

He’s the writer of “Pilgrim: Secrets and Lies” for B7 Comics; “Crucible”, a creator-owned project with 2000AD artist Smuzz; and “Death Duty” and “Skow Dogs” with Dave Hailwood.