Warner Bros. Consumer Products UK and DC Entertainment have been busy ramping up the profile of their Wonder Woman licence in the run up to Mothering Sunday this weekend.
(No, it isn’t “Mother’s Day” – that is the US celebration, used, in my opinion, by lazy card makers to avoid printing different cards for our own tribute to mothers).
Over 20 UK partners have Wonder Woman product including apparel, greetings, gift and accessories such as retailers Debenhams, Primark and ASDA. Wonder Woman apparel available includes t-shirts, hoodies, onesies, nightwear and socks.
Mattel and Forbidden Planet are also on board selling toys and collectibles and Half Moon Bay’s retro-inspired Wonder Woman gift range includes artwork, bags, tin totes, mugs, aprons, coasters and key rings continues to be a hit with consumers.
Hallmark and Moonpig have produced greetings card ranges and Danilo, GB Eye and Pyramid Posters have been long standing partners on calendars and posters respectively.
“Wonder Woman is an icon who encapsulates strength, courage and beauty,” notes Paul Bufton, General Manager, Warner Bros. Consumer Products UK. Positive qualities that are synonymous with mothers the world over. As consumers head to the high street in search of that perfect gift, they will be spoilt for choice with our range of licensed products that celebrate the Wonder Woman in our lives, the everyday heroes that we call Mum.”
Warner aren’t stopping at Wonder Woman, either – they have a huge array of characters that they feel will be a perfect fit with other days of celebration through the year.
“The Warner Bros. archive is so rich in timeless icons that there are many more pairings between our classic characters and the key gifting seasons that are just waiting to be unleashed,” Mr Bufton told LincensingBiz. “From Valentine’s Day, Easter and Back to School, through to Halloween and Christmas, we have a progressive way of working with manufacturers and retailers which makes tailoring characters to seasonal ranges particularly effective.”