So the new look Dandy Xtreme is in the shops and from the outside it now looks rather like all the rest of those biweekly comic magazines aimed at kids in mid to late primary school. As much as we may mourn the passing of the more traditional weekly format, D C Thomson publishes the title to make a profit and they obviously consider that the Dandy should go with the flow of this modern biweekly format of pictures, features, comic strips and “free” gifts.
I wonder if back in 1950 there were long standing readers of Amalgamated Press’ The Champion or D C Thomson’s The Hotspur story papers who looked at the new titles appearing on the newsagent’s racks and despaired about this new picture strip format? After all a copy of The Champion with all its text would take quite some time to read through. The copy of a picture strip comic that may be physically larger and be on sale for the same price would just not take as long to read. Time-wise, they provided less entertainment for the same money.
Could it be that the older readers of The Champion, which in 1950 had been in existence for 28 years with characters like footballer Danny Roberts or pilot Rockfist Rogan, looked at the first copy of The Eagle which cost the same amount, three old pence, and wondered why anyone would be taken in by the gloss and colour and some bloke with dodgy eyebrows called Dan Dare?