Dare versus Dredd

No, not a new comic from Virgin (although I’m sure it’s been considered somewhere): this is the result of my first test opf google.com/trends, which offers a snapshot of web searches, comparing the number of search results for specific terms.

The results don’t indicate just how many searches have been analysed, but it does let you know from where searches have been taking place. The snapshot above compares 2007 searches for “Dan Dare” with 2000AD‘s “Judge Dredd” and you can see Virgin Comics PR machine played its part in boosting the space hero’s web popularity with launch of their new comic last month.

Of course, compared with the number of searches for Marvel characters our Brit heroes still have a long way to go, but as a general guide to what comics fans are looking for this new tool should provide hours of endless fun for marketeers…

— and talking of marketing, just a quick addition to this: Virgin Comics is promoting their new Dan Daretitle with a free episode online twice a week: www.virgincomics.com/dandare.html

Categories: 2000AD, British Comics

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