DC Thomson has high hopes of success for new “110% Gaming” Magazine

110% Gaming Magazine Promotional Image

Beano publisher DC Thomson announced the launch of a new monthly children’s magazine last week, and it looks as though they’re pretty confident the title will be a success.

The title, 110% Gaming, is aimed at eight to 12 year-old kids and focuses on multi-platform gaming and entertainment and the publisher says the title, which will be stocked in all major retailers, has already attracted key advertisers including Warner Bros.

Issue one will go on sale on Wednesday 15th October 2014.

110% Gaming will feature imaginative, creative and fun content with a humorous entertainment focus, according to the publisher, including funny stories, age appropriate video clips, multi-platform gaming reviews, top tips and exclusive covermount giveaways. A number of digital platforms will complement the magazine title; an interactive website with age-appropriate reader content, YouTube channel featuring clips, hints and tips and social media.

The title includes a page of mini-strips akin to those in DC Thomson’s WWE Kids magazine – and done by the same contributors who produce those, writer Alexander Matthews and artist Diego Pereira.

“We’ve taken a completely fresh approach to this title and we believe that it’s unlike anything else in the children’s marketplace,” says 110% Gaming Editor Gareth Whelan. “Our research showed a gap in the market for an age-appropriate gaming title and we’re confident that 110% Gaming will appeal to kids and to their parents.

“The magazine promotes imagination, storytelling, creativity and problem solving. As well as reviews, walkthroughs and technical info we are also bringing games to life – kids get to know the characters and their surroundings in a whole new way.”

This is DC Thomson’s first launch in the children’s gaming magazine market and adds to the company’s stable of popular children’s magazine titles. It is built on extensive research into children’s interests and their relationship with gaming and technology. The researchers also engaged with parents for feedback on the magazine and its content.

DC Thomson Head of Advertising (Consumer Entertainment) Andrew Williams says, “A huge amount of research has gone into the launch of this magazine title and we’re thrilled with the response we’ve had from advertisers. There’s great potential for retail partnerships. 110% Gaming is launching with exclusive content and covermounts from Warner Bros and FIFA. It’ll also feature giveaways from Sony.”

The magazine will launch in major retailers including WH Smith, Tesco, Sainsbury’s, Asda and Morrisons and will be supported by significant retail marketing activity.

DC Thomson Head of Circulation Iain McKenzie adds, “DC Thomson is a trusted children’s publisher and the magazine features compelling editorial content. We have had a fantastic response from retail buyers to the magazine, and we are confident that 110% Gaming will be a huge success.”

110% Gaming Magazine Logo• 110% Gaming goes on sale on Wednesday 15th October 2014. The monthly title will be £3.50 per issue with an introductory offer available to subscribers – a £3.00 package for three issues plus a free gift. For further details on subscriptions visit: www.110gaming.com. You can also follow the magazine on Twitter @110Gaming and Facebook /110Gaming

The founder of downthetubes, John works as a comics editor, writer, as Creative Consultant on the Dan Dare audio adventures for B7 Media, and on promotional work for the Lakes International Comic Art Festival. Working in British comics publishing for over 30 years, his credits include editor of titles such as Doctor Who Magazine, Star Trek Magazine and Babylon 5 Magazine. He also edited the comics anthology STRIP Magazine and edited several audio comics for ROK Comics. He has also edited several comic collections, including volumes of “Charley’s War and “Dan Dare”. He’s the writer of “Crucible”, a creator-owned project with 2000AD artist Smuzz, published on Tapastic; and “Death Duty” and “Skow Dogs” with Dave Hailwood for digital comic 100% Biodegradable.



Categories: Featured News, Games, Magazines

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1 reply

  1. I hope it goes well for them, but there’s something very anachronistic about a magazine devoted to gaming. Old people buy them because they grew up reading them, but any kid with a phone already has free access to the kind of content the magazine is providing.

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