DC Thomson has announced that a strip based on digital trading card game Fight My Monster will appear in The Beano for the first time in its Saturday 3rd August issue, alongside Dennis and Gnasher, The Bash Street Kids and Roger the Dodger.
DC Thomson agreed a promotional programme with Lisle International recently and a Fight My Monster strip features in the current issues of BeanoMax (starting in Issue 78) joining other licensed strips such as Wallace & Gromit alongside DCT's own brands.
“We’re delighted to be working with Fight My Monster,” commented Editor-in-Chief Mike Stirling. “The Beano is the quintessential British children’s comic and it makes hundreds of thousands of children laugh every week. Now in its 75th year, The Beano is the longest running and one of the most successful comics in the world. That’s because we continue to move with the times and represent what’s going on in kids’ lives today.
“Fight My Monster will bring a fantastic extra dimension to The Beano and we can’t wait to discover the feedback from our readers.”
Fight My Monster is the fastest growing digital trading card game in the UK, say the publishers. The site, where users battle each other to collect and trade monster cards, is revolutionising the on-line trading card genre by letting children create their own monsters on-demand to send into battle on-line. It has grown into a community of over two million players, with over eight million unique monsters created since its New Year 2011 launch.
“Fight My Monster has always blended humour with competition, and that makes The Beano an ideal partner,” enthuses Dominic Williams, CEO of Fight My Monster. “They have done a fantastic job bringing our characters to the comic format and are brilliant partners.”
“The Beano is the perfect audience for Fight My Monster with a reach of over 420,000 readers in each of the 13 scheduled issues,” says Lisle International spokeswoman Francesca Lisle. “We are therefore delighted to see the property take a regular presence in the comic.
“With this promotion, we hope to introduce even more users to the game each month and in so doing add further weight to the licensing programme.”
Categories: British Comics - Current British Publishers