Start Licensing have been appointed to represent Asterix for a further two years by the property’s owners, Éditions Albert-René – and there are new items of merchandise in the works for British fans of the character.
“We have some new licensees in the pipeline,” said Start Licensing’s Ian Downes, “and the recent activity around the new album has renewed interest in Asterix.”
Start and Éditions Albert-René have been working together for over five years now and recent deals for the Asterix brand have included a partnership with Steiff for a Limited Edition Dogmatix plush, Comic Art for Limited Edition screenprints and Plastic Head Distribution for apparel, mugs and cushions.
Start Licensing also work closely with Orion Books, the UK publisher of the Asterix book series with the much-acclaimed latest album, Asterix and the Missing Scroll (reviewed here) proving a well deserved success in the UK and other markets, selling four million copies in total to date.
“We have really enjoyed working with Editions Albert Rene on the classic and iconic Asterix property,” says Ian.
“We are delighted that our representation has been renewed. We have some new licensees in the pipeline and the recent activity around the new album has renewed interest in Asterix. It is a property that has a rich heritage , fantastic artwork and a wide fan base.”
“Start Licensing have a good understanding of Asterix and we are pleased to extend our working relationship with them again,” says Yannick Guitot from Éditions Albert-René. “We look forward to developing further high profile deals like Steiff in the future.”
• Official Asterix web site: www.asterix.com