Book lovers and publishers are being encouraged show their support for their local independent bookshops by contributing to some of the dynamic digital initiatives being announced for this year’s Independent Bookshop Week, which is organised by the Booksellers Association – and there’s a tie-in competition for bloggers and vloggers to enter, to win £50 of book tokens.
Independent Bookshop Week (20th to 27th June 2015) is part of the Books Are My Bag campaign, and seeks to celebrate independent bookshops in the UK and Ireland. The organisation do this with events, celebrations, reading groups, storytelling, author signings, literary lunches – and face painting!
Your local bookshop will have their own way of celebrating, and we encourage you to visit to celebrate with them.
The initiative is part of IndieBound, an umbrella independent campaign, which started in the US, and is a key part of the activity of the American Booksellers Association, aiming to help promote healthy high streets, shopping local and the benefits that a diverse high street – with a bookshop at its heart of course! – can deliver to a community.
“Independent Book Week gets a huge amount of support on social media,” notes Meryl Halls, Head of the BA’s Membership Services, BA, “so we thought we would create a package of ideas to run across the week to encourage even more people to take part – be it the Bloggers Crawl, or asking customers to just do a quick #giveabook tweet from their local independent bookshop. All ideas tie in to a central theme of the enjoyment of buying books and the role that independent bookshops play in that process.”
New for 2015 is #giveabook, where visitors to independent bookshops – and bookshop crawlers – are encouraged to share their book gift ideas and recommendations for friends, loved ones and family members on social media.
With Father’s Day falling on the second day of IBW, there’s also the perfect opportunity to share appropriate gift ideas on the day, and inspire others looking to buy the perfect present for their dad.
#giveabook will take place throughout the week of IBW, with bookshops equipped with specially designed, IBW-branded postcards, ready for customers to fill out and share on Twitter and Instagram under the #giveabook hashtag.
Last year’s hugely popular IBW Bookshop Crawl returns for a second year, this year inviting publishers and book trade organisations as well as book lovers to take part for the first time. Participants are invited to take part in a competition to blog or vlog about their visit to an independent bookshop – either fitting in as many bookshops as possible in one day, or doing a larger feature on their particular favourite.
This year’s crawl will take place on Saturday 27th June (but your are allowed to do your ‘crawl’ on another day in the week if that date doesn’t suit). The winner will take away National Book Tokens worth £50, the entire IBW Book Award shortlist (which includes some smashing children’s pictures books as well as adult fiction) and an ‘IBW Bookshop Crawl Winner 2015’ digital banner designed specifically for their website or social media. The BA have also created digital banners for all those who get involved.
Blogs and vlogs need to be posted at the latest by 5.00pm on Wednesday 1st July, and sent as a link via email to firstname.lastname@example.org. The competition will be judged by the Booksellers Association on the basis of the enthusiasm, quality and originality of the post submitted.
Those not participating in the competition by contributing a blog or vlog can still take part by tweeting bookshop selfies to the #bookshopcrawl hashtag on the day, and be eligible for one of the free IBW Book bundles being given out. Last year, the IBW Bookshop Crawl was solely aimed at bloggers and vloggers – with over 40 participants visiting over 70 bookshops across the country.
20 June: The book I’m giving during IBW #giveabook
21 June: Happy Father’s Day! Favourite literary Dad
22 June: Favourite independent bookshop
23 June: Last book I bought from a bookshop
24 June: Favourite bookseller recommendation
25 June: Best summer read
26 June: Best bookshop memory
27 June: Bought on the #bookshopcrawl
• The BA have launched new website for Independent Bookshop Week. For more information about participating bookshops and what’s on this year, visit www.indiebookshopweek.com.
• Check out the Independent Book Week Twitter account – @IndieBound_UK – for regular updates on IBW events and bookshop happenings
• Looking for an independent bookshop? The Booksellers Association has a search engine here: www.booksellers.org.uk/bookshopsearch
• More about the IndieBound campaign at www.indiebound.org