Long-running Wooolworths promotional characters Wooly and Worth (who even have their own ine of merchandise!) prepare for lunch Darth Vader in their flat. The Sith lord is making beans on toast but alas! No toaster. Wooly is sent out to buy one however it all goes terribly wrong…
This 60-second ad, now screening on UK TV, was used in cinemas last summer in the UK — the first time Woolworths has used such a marketing device in its history.
The ad was created by award-winning British ad agency Bartle Bogle Hegarty, whose past campaigns include commercials such as Levi’s ‘Laundrette’, and ‘Flatbeat’ featuring another puppet, Flat Eric.
The founder of downthetubes, which he established in 1998. John works as a comics and magazine editor, writer, and on promotional work for the Lakes International Comic Art Festival. He is currently editor of Star Trek Explorer, published by Titan – his third tour of duty on the title originally titled Star Trek Magazine.
Working in British comics publishing since the 1980s, his credits include editor of titles such as Doctor Who Magazine, Babylon 5 Magazine, and more. He also edited the comics anthology STRIP Magazine and edited several audio comics for ROK Comics. He has also edited several comic collections, including volumes of “Charley’s War” and “Dan Dare”.
He’s the writer of “Pilgrim: Secrets and Lies” for B7 Comics; “Crucible”, a creator-owned project with 2000AD artist Smuzz; and “Death Duty” and “Skow Dogs” with Dave Hailwood.
Categories: Star Wars