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Wonder Woman recruited for Mothering Sunday merchandise offensive

Debenhams Wonder Woman T-Shirt

Debenhams Wonder Woman T-Shirt, designed by Red Herring.

Warner Bros. Consumer Products UK and DC Entertainment have been busy ramping up the profile of their Wonder Woman licence in the run up to Mothering Sunday this weekend.

(No, it isn’t “Mother’s Day” – that is the US celebration, used, in my opinion, by lazy card makers to avoid printing different cards for our own tribute to mothers).

Over 20 UK partners have Wonder Woman product including apparel, greetings, gift and accessories such as retailers Debenhams, Primark and ASDA. Wonder Woman apparel available includes t-shirts, hoodies, onesies, nightwear and socks.

Scribbler Wonder Woman Mug

Scribbler Wonder Woman Mug

Mattel and Forbidden Planet are also on board selling toys and collectibles and Half Moon Bay’s retro-inspired Wonder Woman gift range includes artwork, bags, tin totes, mugs, aprons, coasters and key rings continues to be a hit with consumers.

Hallmark and Moonpig have produced greetings card ranges and Danilo, GB Eye and Pyramid Posters have been long standing partners on calendars and posters respectively.

“Wonder Woman is an icon who encapsulates strength, courage and beauty,” notes Paul Bufton, General Manager, Warner Bros. Consumer Products UK. Positive qualities that are synonymous with mothers the world over. As consumers head to the high street in search of that perfect gift, they will be spoilt for choice with our range of licensed products that celebrate the Wonder Woman in our lives, the everyday heroes that we call Mum.”

Warner aren’t stopping at Wonder Woman, either – they have a huge array of characters that they feel will be a perfect fit with other days of celebration through the year.

“The Warner Bros. archive is so rich in timeless icons that there are many more pairings between our classic characters and the key gifting seasons that are just waiting to be unleashed,” Mr Bufton told LincensingBiz. “From Valentine’s Day, Easter and Back to School, through to Halloween and Christmas, we have a progressive way of working with manufacturers and retailers which makes tailoring characters to seasonal ranges particularly effective.”

About John Freeman

The founder of downthetubes, John describes himself as is a "freelance comics operative" who is currently working as a freelance editor for TITAN COMICS, as Creative Consultant on the new DAN DARE audio adventures for B7 Media, and on promotional work for the LAKES INTERNATIONAL COMIC ART FESTIVAL and LANCASTER COMICS DAY. John has worked in British comics publishing for over 25 years, starting out at Marvel UK, where he edited a number of the Genesis 1992 books with Paul Neary, including DEATH'S HEAD II and WARHEADS. At Marvel he wrote strips for THE REAL GHOSTBUSTERS, THUNDERCATS, DOCTOR WHO and co-created SHADOW RIDERS with Brian Williamson and Ross Dearsley. His numerous credits include editor of titles such as Doctor Who Magazine at Marvel and Star Trek Magazine and Babylon 5 Magazine at Titan Magazines, where he was Managing Editor. He also edited STRIP Magazine and worked as an editor on several audio comics for ROK Comics, including TEAM M.O.B.I.L.E. and THE BEATLES STORY. He has written comics for Marvel UK, Judge Dredd Megazine, Lucky Bag Comic, CGL (an Italian publisher), STRIP Magazine and ROK Comics; and edited some of Titan's British comics collections including Dan Dare and Charley's War. Most recently he is writing CRUCIBLE as a creator-owned project with 2000AD artist Smuzz, published on Tapastic; and DEATH DUTY and SKOW DOGS with Dave Hailwood for the digital comic 100% Biodegradable.
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