DC Thomson has confirmed that its much-anticpated new Thunderbirds Are Go magazine will launch in October and that it will include comic strip as part of its content. A promotional page and subscription offer for the new comic is already online.
Maria Welch, publisher for the Children’s Entertainment division at DC Thomson, oversees all of the company’s children’s titles and says Thunderbirds Are Go represents the publisher’s continued commitment to print titles.
“We will capture all the fun, action and excitement from the TV series,” she told LicensingBiz earlier this week, “and give fans a chance to extend their interaction with the brand.
“Thunderbirds Are Go has already seen a strong global response since it launched to TV,” she said of the reasons for launching the new comic now, which should tie in with the screening of new episodes in the UK. “ITV Studios Global Entertainment has secured a slate of impressive licensing deals for Thunderbirds Are Go with a fantastic range of products in the market. A compelling and engaging official magazine is the next logical step in this rollout.
“In light of the fantastic response the rebooted series has had so far, we have high hopes for the title.”
The new 36-page Thunderbirds Are Go title is aimed at the show’s core demographic of children aged six to 12 and will have a a four-weekly frequency and launch on Wednesday 14th October.A promotional image of the new title suggests the magazine will follow a similar format to that of the company’s Dennis and Gnasher EPIC and other publisher’s titles such as Doctor Who Adventures and Ben 10, dominated by feature-based material, rather than being strip led, which may disappoint older fans with fond memories of TV Century 21 or Fleetway’s 1990s Gerry-Anderson-inspired titles. Welch acknowledges that with Thunderbirds being such an iconic brand, there is always going to be a loyal following from the classic series, but argues “it’s important to stress that the classic brand and new rebooted series are two very different entities and the magazine will focus on the new series.
“I’m sure most viewers would agree that the new series is remarkably true in spirit to the original,: she says. “They both share the same values – heroism, bravery, ingenuity – and in every episode they have to save the world. We will, of course, look to capture this in the magazine and support imagination, storytelling, creativity and problem solving through our content.
“Thunderbirds Are Go magazine is being produced by an editorial and design team who have experience in the children’s magazine market and who bring with them enthusiasm and a passion for producing fun, age-appropriate content.
“This makes us confident that we can deliver the most FAB magazine ever.”
• Read the full interview with Maria Welch on LicensingBiz
• Visit the DC Thomson web site for more on the title and to subscribe: www.dcthomson.co.uk/thunderbirdsmagazine
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